Academic Programs:
Workshops in Strategic CommunicationProfessional Master’s in Strategic Communication
Senior Experience
The Portland Senior Experience complements a student’s academic program with the experience of living and working in Oregon’s media center and largest metropolitan area. Students selected for the program pursue up to sixteen credit hours of courses and work twenty hours a week in paid internships for one of Portland’s major employers.
The Senior Experience is currently offered for Public Relations students. Plans are underway to expand the program to all of the school’s professional majors. Applications for the program are available by contacting Bil Morrill, Career Services Coordinator, bmorrill@uoregon.edu.
The Senior Experience is currently offered during fall and spring terms and requires students to meet all academic requirements (they are listed on the Senior Experience application) and to pass a faculty panel screening in order to gain admission to the program. Previous internship and/or work experience is preferred. So far, many UO students have completed the Senior Experience, and nearly half have landed jobs directly related to their internships.
Internships for Senior Experience students begin on the first day of the academic term and end on the final day of classes (Friday of "dead week"). Pay for Senior Experience interns is: $10 per hour for approximately 20 hours per week, or however much time an employer may need a student (that = $2000 for the term, which is $10 per hour x 20 hours per week x 10 weeks). Students work from approximately 8am - 12pm, Monday through Thursday, and 8am - 12pm or longer on Friday (students don't have class that day).
Senior Experience Partners
The following organizations are past and current supporters of the Senior Experience program:
- AARP
- Adidas
- Ant Hill Marketing
- Chalkboard Project
- Columbia Sportswear
- Conkling, Fiskum and McCormick
- Edelman Worldwide
- Fleishman-Hillard
- Frause
- Hill & Knowlton
- Keen Footwear
- Koopman Ostbo
- Lane PR
- Legacy Health Systems
- Maxwell PR
- Media Cabin
- NAU
- Oregon Economic and Community Development Department
- Oregon Health Sciences University
- Portland General Electric
- Portland Trail Blazers
- Nike
- Tualatin Valley Fire and Rescue
- Umpqua Bank
- VTM
- Waggener-Edstrom
If you are an employer and are interested in hosting a Senior Experience
intern, please contact Seth Walker, Portland Program Coordinator, (503)
725-9073; seth@uoregon.edu.
The Maynard Orme Internship
The Maynard Orme Internship, named for OPB's recently retired CEO, provides an Electronic Media major at the School of Journalism and Communication a paid, full-time internship experience for three months. Orme interns will work with OPB journalists and producers on news content across broadcast and online platforms. The first Orme intern, Andrew Theen, will spend fall term at OPB; a call for applications for forthcoming Orme Internships will be issued in winter 2007.
There is an invaluable synergy that only an experience like this makes possible. Students bring the excitement of their work environment into the Turnbull Center classroom, and ideas learned in the classroom can be applied the next day at work. Overall, the Portland Senior Experience in provides a challenging and adventurous transition from the classroom to whatever is next.
Workshops in Strategic Communication
Credit from the Turnbull Center's five-week graduate workshops can beapplied toward the Journalism: Strategic Communication master’s degree. One
or more workshops may be taken for community education credit without
applying for the Strategic Communication graduate program.
Graduate Program: Professional Master’s Degree in Strategic Communication
Graduate Program: Professional Master’s Degree in Strategic Communication Applications are being accepted for the University of Oregon School of Journalism and Communication (UO SOJC) master’s program in Portland, Oregon. The master's degree will provide working professionals in public relations, advertising, and allied communication fields such as marketing, corporate communication, and organizational communication with management-level credentials needed to lead campaign teams, to manage communication programs, and to advance in their careers.
The program is designed as a part-time program with students taking a maximum of nine credits per term. Classes meet evenings and weekends in downtown Portland at the UO SOJC Turnbull Center at 722 SW Second Ave (in the UO building at the corner of Second Ave. and Yamhill). Students can complete the 46-credit program in two academic years (six terms) by taking seven to nine course credits for each of six terms; final credits are obtained through a final project/portfolio course.
PROGRAM OVERVIEW
The Journalism: Strategic Communication master’s coursework encompasses four
programmatic cores:
-- A strategic communication graduate core
-- A business core with an emphasis on marketing and management
-- A mass communication core
-- A professional specialization elective core
This approach provides communications graduate students with business school coursework that is currently not available in many journalism graduate programs. The general course framework for the master’s program is as follows:
- Strategic Communication Core (12 credits)
- Strategic Communication Research and Planning – 4 credits
- Creativity in Strategic Communication – 4 credits
- + One of the following:
- Advertising Media Planning – 4 credits
- Advanced Public Relations Writing – 4 credits
- Agency Account Management — 4 credits
- Business Core (11 credits)
- Intro to Marketing – 3 credits
- Intro to Management – 3 credits
- Marketing Communication – 3 credits
- Topics in Finance for Communication Professionals – 2 credits
- Journalism/Mass Communication Core (18 credits)
- Mass Communication and Society – 4 credits
- Foundations of Strategic Communication (program overview, relevant persuasion, social influence and communication theory) – 4 credits
- Communication Research Methods – 4 credits
- Terminal Project – 6 credits (capstone course requiring applied research to develop a strategic communication plan).
- Professional Specialization Elective Core - Select three, two-credit workshops (6 credits total; Corporate Social Responsibility is required; two others may be elected)
- Strategic Communication Workshops:
- Corporate Social Responsibility is strongly recommended
- Advanced Issues in Advertising and Marketing
- Crisis Communication
- Creativity in Business
- Global Communication Operations
- Financial and Investor Relations
- Managing Political Communication
- Marketing Communication in Health Care
- Marketing for Technology Companies
- Media Relations
- Professional Presentations
- Online Communities and Consumer Generated Media (CGM)
WHO WE ARE LOOKING FOR
The Professional Master's in Strategic Communication is designed primarily for full-time working professionals in the greater Portland/Vancouver metro area who work in the creative services and allied communication fields. We are most interested in working professionals who have an academic and/or professional background in communications. It is crucial to have a BA degree from an accredited university. At least one year -- and preferably more -- of professional experience is recommended before applying to the program. Students will work hard during their studies and complete a capstone project near the end of the degree; self-directed, motivated and organized students will excel in the program.
Application requirements are on the SOJC website and are essentially the same for all of our graduate programs: statement of intent; undergraduate transcripts; letters of reference; GRE (or comparable test) scores; resume; professional work samples. The selection committee for the program will place the greatest emphasis on professional work experience, statement of intent, and undergraduate grades/achievement.
Cost for the Professional Master's in Strategic Communication is the same as for Eugene-based graduate programs. The calendar is the same as for Eugene-based programs. See the UO Graduate School for information.
APPLICATION MATERIALS
It is recommended that application materials be submitted as soon as possible,
as spaces in the program are limited. Full information on applying to the UO
SOJC graduate program is available at http://jcomm.uoregon.edu/graduate/how-to-apply
Applications to the program can be accepted for review without current GRE (or comparable test) scores as long as the test is scheduled and that information is included in the application. The UO no longer accepts hard copies of the Graduate Admission Application. All applications must be submitted online.
ADDITIONAL UO GRADUATE INFORMATION
UO bulletin and course catalog:
http://creativepubs.uoregon.edu/bulletin
Tuition and fee information:
http://financialaid.uoregon.edu/Cost.htm
UO graduate information:
http://gradschool.uoregon.edu
Typical course of study sequence:
PDX_StratCommMA.pdf
Tuition Estimator:
http://registrar.uoregon.edu/common/tuition/tuition_estimator.html
QUESTIONS AND MAILING LIST
For more information about the graduate program, please contact Seth Walker,
Portland program coordinator, at 503-725-9073 or seth@uoregon.edu. To
receive ongoing information about the program, please sign up for the mailing
list!

