Document Actions
SUMMER WORKSHOPS
Strategic Creativity for a Changing Workplace
Saturday July 25 and Sunday July 26, 9 - 4:20 pm
Instructor: D. Morrison
A dynamic, fun journey through creative techniques and strategies used to jumpstart ideas and solutions to problems. We'll build a toolset for developping new ideas. We'll emphasize sustainability strategies, and resume-building skills.
Deborah Morrison is the SOJC Chambers Distinguished Professor of Advertising. She has been teaching students of all stripes -- from undergrads to senior executives in professional development workshops -- the relevant tools of creativity for 25 years. She co-authored Idea Industry: How to Crack the Advertising Career Code (2008), and is a founding partner of the GreenwashingIndex.com with SOJC Professor Kim Sheehan and Enviromedia of Austin and Portland. Morrison has won teaching awards, has judged regional and international advertising shows, and notably, won the 1972 Betty Crocker Homemaker of the Year Award for her high school in 1972.
Non-admitted Strategic Creativity for a Changing Workplace Grad Students CRN 42872
Non-credit option Strategic Creativity for a Changing Workplace
NEW VOICES COMMUNITY
WEBSITE DESIGN CONTEST
The University of Oregon School of Journalism and Communication is holding a logo and website design contest for a new journalistic community-building endeavor called the New Voices Community.
Details: Your mission is to produce a logo and website design for a new venture called the New Voices Community. Your submission will include
1) A website mockup (a homepage with a banner-style logo and two inside pages), using some of the material provided below.
Deadline: July 10, 2009
Prize: $750
Judges: An esteemed panel of web design professionals will convene this summer to choose the winner.
Here’s what we’re looking for
Website Banner Title: New Voices Community
Colors: No specific color preferences, so feel free to be creative but choose a color palette that fits the feel of the site (see below).
What the site will be: New Voices Community will be an innovative, fully accessible, multi-media online resource for reporters/writers and others researching or brainstorming stories about the issues that affect “ordinary” people, those whose lives and concerns are often unrepresented or underrepresented in mainsteam media. The website can be mined for untold (or underreported) stories. The website itself will hold the raw material that can be transformed into story, from text (transcribed interviews) to photographs, video, audio and multimedia presentations. The hope is that this material will provide material for stories, spark ideas for stories and/ or provide contacts for journalists.
Feel of the website: The site should have a simple design that tells the user the content is fresh and thought-provoking but also reliable. New Voices isn’t about being glitzy or glamorous or polished. Nor is New Voices unprofessional or cheap looking or cluttered. We want to convey a sense of being a fresh and trustworthy source or information. The site could emphasize people (with faces that tell stories or convey emotion or mystery). We intend to incorporate multimedia (i.e. photographs, slideshows, audio, video), so that should be taken into consideration in the design as well.
Primary audience: Writers, reporters, web and multi-media journalists, citizen journalists, students of journalism, and anyone interested in seeing more diversity in mainstream media. People who advocate on behalf of underrepresented populations.
Submission details: For the website, we’re more concerned about the design of the site than the internal structure. So you can design the site in whatever program you prefer and then provide us with a jpg or a photoshop document of the mock-up pages.
For the logo, you will submit a multi-layered photoshop document. The logo must be legible at the standard 2-inch-by-3-inch size.
Sample Content: Follow this link http://tinyurl.com/komz8x (the complete link is http://jcomm.uoregon.edu/Members/kcampb14/new-voices-web-design-material ) for some content (photos, audio, text) that you can download and build into the design of the website. You may also use stock content (photos, audio, video) if you prefer. Questions about the contest can be directed to Katie Campbell at newvoices@jcomm.uoregon.edu.
Rules:
1) Your submission must be sent via email to newvoices@jcomm.uoregon.edu by midnight July 15, 2009.
2) Within the body of the email, please include the following information:
Name:
Address:
Phone:
Email:
Web links to the files (3 web pages and logo file) you designed for New Voices.
3) Do not send any attachments. We won’t open them. Instead please find a space to post the mock-ups of the pages and the logo online and send us the link(s).
4) This contest is open to anyone (e.g. students, professionals). You do not have to be associated with the University of Oregon to enter.
5) This contest will be judged blind. (i.e. do not include your name or your company’s name on the website that you submit or in the URL.)
I. POSSIBLE TEXT FOR HOMEPAGE (note: we want you to be as creative/innovative as possible, so don’t feel as though you have to use everything we provide below. Use your best judgment.)
NEW VOICES COMMUNITY
A site for journalists, students and citizens interested in the raw material of real people’s lives. We invite you to use this site to generate interesting stories about underrepresented communities.
Ordinary people have all but disappeared in the media,
“barricaded behind our fixation on celebrity,
our titillation over personal sin and public shame…”
~ Washington Post columnist E.J. Dionne, Jr.
(Note: the quote is optional)
(NOTE: The homepage should give a sense that the site opens up to a wealth of raw material on the following communities. For example, you wouldn’t have to use a list of text, but could instead photos to link to separate pages that house the raw material related to these communities.)
The elderly
The working poor
Homeless children
Native Americans
Prisoners
People with disabilities
Uninsured
Transgender
Menu:
Exploring Underrepresented Communities
Projects in Action
Resources for Journalists
Reporters in Action
Blog
About Us
Contact Us
Talk back
Give to New Voices
II. THE INSIDE PAGES
(Note: For the two other pages you will design, show us how you would display raw material about our first featured group, The Elderly.)
Sample content of the raw material is located at http://tinyurl.com/komz8x (or the complete link is: http://jcomm.uoregon.edu/Members/kcampb14/new-voices-web-design-material )
The content includes:
Audio Interviews
Photos
Video Interviews
Transcripts from Interviews